Introducing the next generation stores

The new La Mer concept store in Guang Zhou, China, represents a fresh approach to retail design. With a focus on approachability, defined merchandising areas, and a clear messaging hierarchy, the store provides a seamless consumer journey for visitors.
The design draws inspiration from La Mer's brand cues while incorporating modern, simplified details and materials, creating a distinct and inviting atmosphere. Emphasizing a visual merchandising-first approach, the store strategically showcases product assortments to ensure a cohesive progression into the store, with each area serving a distinct purpose.
Through this innovative concept, La Mer sets a new standard for retail experiences, heralding a progressive and consumer-centric approach to engaging with its audience.

Case study: Free-standing store in Guang Zhou, China

Renders of facade and interior

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